Nemesis Basketball
Youth sports · Basketball program · Québec
Nemesis Basketball runs youth programs across Québec — recreational to elite, ages 4 to 17. We didn't run one campaign. We became their marketing team: the brand, the always-on bilingual social, the registration ads every season, the merch, the events, and the site — season after season.
2024 – 2025 · always-on, renewed
18+ mo
Always-on marketing — renewed season after season
Full stack
Brand → website, one team
FR · EN
Bilingual, built for Québec
Leads + Reg.
Two ad objectives, every season
The challenge
A youth basketball program lives and dies by enrollment — and enrollment resets every season. Nemesis had to fill recreational, competitive and elite programs across the calendar, in a bilingual Québec market, competing for families' attention against every other activity. That doesn't need a one-off campaign. It needs an enrollment engine that never stops.
What we did
We ran Nemesis through the same done-for-you approach we use with every program — grounded in data, not guesswork. One team owned it all, season after season.
The winged Nemesis identity, French-first — plus program thumbnails and a full merch line families could wear.
18+ months of continuous content across every season on the calendar — never dark, never a gap between campaigns.
Separate lead-gen and direct program-registration campaigns, segmented by program and age (4–11, 12–17, tryouts).
The website, the merchandise, and the marketing for the annual end-of-season gala — one team, end to end.
The creative
A slice of the creative we ran — season ads, the girls' tryout campaign, and the merch line families actually wore.
What we built
We built and ran the Nemesis home — French-first, bilingual, and structured to turn attention into registrations. Every program, from the spring league to elite and tournaments, had a clear path to “rejoignez une équipe.”
The results
We became that engine. Nemesis runs on one team handling the brand, the content, and the acquisition end to end — and they've renewed us season after season for 18+ months. We're not putting fabricated numbers on this page: the honest proof is the breadth and the continuity. A brand families recognize, ads running every season for both leads and direct registration, and a bilingual site built to convert — all pulling in the same direction, all year.
A brand families recognize
Identity, thumbnails, and merch
Ads every season
Leads + direct registration
A site that converts
Bilingual, built for Québec
We install the same done-for-you enrollment system for daycares, schools, camps, and youth programs — ads, AI booking, and CRM. Book a free 20-minute call and we'll map the growth plan for your program.
Limited onboarding spots each month · $25k/month+ programs only
